Last updated: May 2026 — James Whitfield, Lifepublications

Privacy Policy

Last updated: 1 January 2026

This Privacy Policy explains how Lifepublications, operating at lifepublications.co.uk, collects, uses, stores, and protects information obtained from visitors to our website. By accessing or using lifepublications.co.uk, you acknowledge that you have read and understood this policy. If you do not agree with the terms set out below, please discontinue use of this website.

1. Who We Are

Lifepublications is an independent online casino and gambling review website serving users primarily within Great Britain. The website is owned and operated by James Whitfield, who acts as the data controller responsible for any personal information collected through lifepublications.co.uk. Our content is intended exclusively for adults aged 18 years and over.

2. Information We Collect

Lifepublications may collect the following categories of information when you visit our website:

• Usage data: IP addresses, browser type and version, operating system, referring URLs, pages visited, and the date and time of your visit.
• Cookie data: Information stored or retrieved via cookies and similar tracking technologies placed on your device.
• Communication data: If you contact us directly via email or any contact form, we may retain your name, email address, and the content of your message.
• Analytical data: Aggregated and anonymised statistics regarding how visitors interact with pages on lifepublications.co.uk.

We do not collect sensitive personal data such as financial information, payment card details, or government-issued identification numbers. Lifepublications does not operate any gambling services directly and does not process gambling transactions.

3. How We Use Your Information

The information collected by lifepublications.co.uk is used for the following purposes:

• To monitor, maintain, and improve the performance and user experience of our website.
• To analyse visitor behaviour and traffic patterns in order to enhance our editorial content.
• To respond to enquiries or correspondence submitted to us.
• To comply with applicable legal obligations under UK law and relevant data protection regulations.

4. Cookies and Tracking Technologies

Lifepublications.co.uk uses cookies to enhance your browsing experience and to gather analytical data. Cookies are small text files placed on your device by your web browser. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a set period.

We may use third-party analytics tools, including but not limited to Google Analytics, which set their own cookies to collect anonymised data about website traffic. You may configure your browser settings to refuse cookies or to alert you when cookies are being sent. However, disabling cookies may affect the functionality of certain features on our website. By continuing to use lifepublications.co.uk, you consent to our use of cookies in accordance with this policy.

5. Third-Party Links and Affiliates

Our website contains links to third-party online casino operators, gambling platforms, and related service providers. These links may include affiliate tracking links through which Lifepublications may earn a commission. When you follow a link to an external website, please be aware that those websites operate under their own privacy policies, for which we accept no responsibility or liability. We encourage you to review the privacy policy of any third-party site you visit through links on lifepublications.co.uk.

6. Your Rights Under UK GDPR

As a resident of Great Britain, you are entitled to the following rights regarding your personal data under the UK General Data Protection Regulation and the Data Protection Act 2018:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request correction of any inaccurate or incomplete data.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected.
• Right to restrict processing: You may request that we limit the way in which we use your data.
• Right to object: You may object to the processing of your personal data in certain circumstances.
• Right to data portability: You may request that data you have provided be transferred to another controller in a structured, commonly used format.

To exercise any of the rights listed above, please contact us using the details provided in Section 8 of this policy. We will respond to all verified requests within 30 days in accordance with applicable legislation.

7. Data Retention and Security

Lifepublications retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. We implement reasonable technical and organisational measures to safeguard information against unauthorised access, disclosure, alteration, or destruction. However, no method of data transmission or storage over the internet can be guaranteed as entirely secure, and we cannot warrant absolute security.

8. Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: lifepublications.co.uk
• Email: privacy@lifepublications.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom, at ico.org.uk, if you believe your data protection rights have not been respected.

9. Changes to This Policy

Lifepublications reserves the right to update or amend this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. We encourage you to review this policy periodically to remain informed about how we protect your information. Continued use of lifepublications.co.uk following any amendments constitutes your acceptance of the updated terms.